Four key strategies
Believe it or not, a mere 30 seconds might not sound like an eternity, but in the fast-paced world of Medium, many readers don’t even dedicate that much time to our articles.
How can you make sure your readers stay on your article once clicked?
Readers click on articles in search of answers.
They might start with a Google search and dive into your article that promises a solution to their problem.
To attract readers, make sure your article addresses common questions in your niche.
Where can you find burning questions?
Don’t forget to craft titles that mirror these questions for better visibility and clarity.
Similar to burning questions, your readers seek solutions to their problems.
Write content that tackles the issues in your area, in your niche. It’s always a good idea to back your solutions with credible sources to build trust. That credible source could be
People are drawn to writers with experience.
When you start your online writing journey, no one knows you, and it’ll take time to establish yourself as an expert in your field.
What I like to do is share what I’m learning. I don’t claim that I’m an expert in online writing, but interesting things happen when I share everything I know and learn while building my writing habit.
Guess what?
It resonates with people!
People love stories. Just genuinely sharing your experiences will boost your reading time and engagement.
Readers want value they can apply immediately right after finishing your article.
There are multiple ways to offer value
Conclusion: Your ability to answer questions, provide solutions, leverage your expertise, and consistently deliver value will keep your readers engaged in the whirlwind of online writing, so give it a go!